Cassell & Co., Ltd Publishers at La Belle Sauvage Yard, Ludgate Hill, Cassell, Petter & Galpin first venture into publishing maps was when they purchased the plates and stock of the Weekly Dispatch Atlas in 1864 and immediately advertised their atlas. These maps were also issued weekly as loose sheets to the readers of Cassell's Illustrated Family Newspaper . [1] John Cassell (1817-1865) was a supporter of the teetotal movement and is known to have visited the westcountry in 1840/41. [2] He had founded a tea and coffee business before going into publishing but then printed a number of works aimed at the working man such as almanacks, tracts, a temperance monthly and a weekly radical newspaper. He ventured into book publishing in 1850 and in 1851 was advertising guides to the Great Exhibition. Thomas Dixon Galpin (b.1828) and George William Petter ran a printing business with which Cassell worked frequently. In 1855 Cassell ran into financial problems and Petter...